Signore Web Design

Friday, November 2, 2012

What type of fan page do you have??

What type of fan page do you have??

Really the question is: what type of fan page do you want??

It's no secret now that businesses are flocking to fan pages in hopes of generating more revenue in these tough times. Can fan pages do it? Of course they can. Do you know of any other medium with such a captive audience?

The problem is two fold though, as with any marketing. You need to have people find you AND you need to motivate people to do something. Facebook fan pages come with built in leverage to help you achieve the first but the lions share of the latter falls on you.

Let's chat about these two issues, shall we?

In social Media there's a buzz word that gets us all excited and becomes the source of the ultimate let down. You know what it is.... come on, can you say: Viral?

Truth is going viral takes work and happens rarely. The real success comes like anything else, effort = reward. We'd all love to have something go viral and you SHOULD definitely try for that. Trust me, the word "Bacon" has a mystical like power. just don't get let down when it doesn't happen.

But this dream of putting up a post like:

"Hey come on down down tonight, we've got free stuff and a great atmosphere"

will fly about as far as a bowling ball tied to a helium filled birthday balloon.

Now think about that fan page update. You've seen them, doesn't that just really put the suck in social???

What you need is something that will make your fans "like" (good), "comment" (better) or "share" (***Insert sound of angels singing here***) your posts.

There's a lot of things to consider when doing this: graphics, tone, relevance, humor. I could go on and on but let me suffice to say that you know when someone just shamelessly markets to you and you know how quickly that makes you turn away. So I pose the question: Why do it to your current and potential fans????

spoiler alert: social media = fans marketing for you. duh.

Here's an example of shameless promotion in a post:

At Signore Web Design, we can give your fan page a voice and personality that keeps your fans engaged. We will help spur your fans to be ambassadors of your brand, be the first line of defense for customer service issues, can create compelling fan page apps that increase the value of your page and also provide professional level graphics that Facebook users will see as an example of the professionalism of your brand.

We simplify the management of fan pages, provide real time response to fans all with the consummate professional manner. At a cost you will not believe.

While that is the truth of the matter, and we can be reached at 774-232-0508 to discuss how it works, I'd probably have some recommendations about putting posts like this on a fan page.

Article written by Adam Signore

Adam Signore is the owner of Signore Web Design. A company providing Web Design, Social Media Marketing and Custom Facebook Application Development. To learn more about Adam check him out on:

Labels: business pages, customer service, facebook, facebook offers, fan page offers, marketing, social media, social media marketing, social network, twitter

Thursday, March 22, 2012

LinkedIn: New and imaginative ways to be less usefull

I must say I have been an avid fan of LinkedIn since i first found out about it. A great networking tool for business professionals, the unemployed and heck even your friends too!

Like all wonderful online services they grow and change, try to find ways to get rev

enue and more customers. Always a good thing. Meh, not usually. It's like a Frankenstein movie at that point. Adding disparate functions and services that are not core to it's existence.

So LinkedIn how hath thee offended in these ways. I'll just give a laundry list of the good things and how they've screwed it up. You will soon get the idea of where I'm coming from.

Well first it was free for everything, then you couldn't really have any functionality unless you paid. This is not a complaint it is actually a good thing really for linkedIn would most likely be gone without it.
Allowing open groups - closed groups are useful as accepted like minded people get together. Open groups become spam targets for trolls searching out a specific mindset.
Recommendations - These are a great way to get your happy clients to spout off about you in a meaningful way. there's also the gratuitous recommendations but for the most part if you suck you won't even get those. Great and double great except! LinkedIn only lets your contact list see them. Epic fail when you are trying to market yourself through LinkedIn to new clients who probably are not on your contact list or even worse, not on LinkedIn at all. So basically the only people who get to see your recommendations are the ones who know you already. Unless you want to be a salesman for LinkedIn and get new clients to sign up. Oh yeah, that's a great way to make sales!
This just sucks all around - LinkedIn Customer Service. I can actually say I have never had such terrible service and rude and insulting to boot! But hey don't take my word for it. Go check out their BBB Rating. The D+ did not surprise me at all:

LinkedIn's BBB Rating

Just for humor, here's what Wall St. Thinks of LinkedIn

Well that's it for now. I'm sure there are many other ways LinkedIn has and will find to become less useful but these are the ones that are peeving me. Also remember this is a I'm peeved piece there are many many great things about LinkedIn and I'm planning on sticking around!

Article written by Adam Signore

Adam Signore is the owner of Signore Web Design. A company providing Web Design, Social Media Marketing and Custom Facebook Application Development. To learn more about Adam check him out on:

Labels: customer service, linkedin, problems, social media, social network

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What type of fan page do you have??

LinkedIn: New and imaginative ways to be less usefull