Facebook's New Newsfeed - Preliminary Thoughts for Page OwnersHello Page owners!
Ready for another depressing round of "Facebook Changes"?
Just when you thought it was safe to settle into you page promotion ways Facebook has decided to roll out a change that will have great impact on how you market your business page.
You've learned a lot in the past and until the new feeds roll out it's hard to say if that experience still applies. You've learned how to craft post text to increase reach. You know which posts should get the help of a few post promotion dollars. Your use of imagery, especially honing your use of the cover photo, custom apps, page events... A host of functionality that will need to be reassessed.
Here's a link to Facebook's feel good video about the new news feeds:
As a page owner you have to be curious if you will still want to spend promotional dollars to end up listed in a sub-menu. First inclination is to shudder a little. Let the wondering and shuddering begin.
But wait Facebook has posted some content for us page owners in a nice PDF. You really won't feel any better after reading it though. Seems post promotions will not even be included in the initial roll out.
There's also comforting text like:
"We will assess the impact this redesign has on various performance metrics,
including performance of Page posts and paid media, before we decide to roll this out further."
Translation = If we start loosing advertising dollars we might reconsider.
It's easy to review the changes and have a pretty pessimistic view going forward. But the truth is you always have that pessimistic view when Facebook rolls out a major change, yet you learn to adapt and survive. Same case here I'm sure.
In fact I think, after some careful contemplation that your opportunities will improve. I have always been of the thinking that it's better to have quality leads than to have more leads. Translation here is I think the people who click through to their "following Feed" will be the motivated ones and frankly those are the ones you want to reach with your posts.
Also, you may not have realized it before but unless you were paying to promote a post you attempts at getting a post in front of a fan were sort of hit and miss. Similar post ranking algorithms are reported to remain so if you've honed your posting technique in a way that excites fan's now you hopefully will rank high in the "Following Feed". Actually i'm hoping the hit or miss nature of the whle thing will be removed!
Go here if you want to get on the Facebook News Feed Waiting List
Short story: Don't fret. Facebook isn't looking to loose ad revenue so you can expect that they will make life miserable but still leave you the chance to reach fans as they do now.
The game has been changed to aggravate the innocent :-)