Signore Web Design

Friday, November 2, 2012

What type of fan page do you have??

What type of fan page do you have??

Really the question is: what type of fan page do you want??

It's no secret now that businesses are flocking to fan pages in hopes of generating more revenue in these tough times. Can fan pages do it? Of course they can. Do you know of any other medium with such a captive audience?

The problem is two fold though, as with any marketing. You need to have people find you AND you need to motivate people to do something. Facebook fan pages come with built in leverage to help you achieve the first but the lions share of the latter falls on you.

Let's chat about these two issues, shall we?

In social Media there's a buzz word that gets us all excited and becomes the source of the ultimate let down. You know what it is.... come on, can you say: Viral?

Truth is going viral takes work and happens rarely. The real success comes like anything else, effort = reward. We'd all love to have something go viral and you SHOULD definitely try for that. Trust me, the word "Bacon" has a mystical like power. just don't get let down when it doesn't happen.

But this dream of putting up a post like:

"Hey come on down down tonight, we've got free stuff and a great atmosphere"

will fly about as far as a bowling ball tied to a helium filled birthday balloon.

Now think about that fan page update. You've seen them, doesn't that just really put the suck in social???

What you need is something that will make your fans "like" (good), "comment" (better) or "share" (***Insert sound of angels singing here***) your posts.

There's a lot of things to consider when doing this: graphics, tone, relevance, humor. I could go on and on but let me suffice to say that you know when someone just shamelessly markets to you and you know how quickly that makes you turn away. So I pose the question: Why do it to your current and potential fans????

spoiler alert: social media = fans marketing for you. duh.

Here's an example of shameless promotion in a post:

At Signore Web Design, we can give your fan page a voice and personality that keeps your fans engaged. We will help spur your fans to be ambassadors of your brand, be the first line of defense for customer service issues, can create compelling fan page apps that increase the value of your page and also provide professional level graphics that Facebook users will see as an example of the professionalism of your brand.

We simplify the management of fan pages, provide real time response to fans all with the consummate professional manner. At a cost you will not believe.

While that is the truth of the matter, and we can be reached at 774-232-0508 to discuss how it works, I'd probably have some recommendations about putting posts like this on a fan page.

Article written by Adam Signore

Adam Signore is the owner of Signore Web Design. A company providing Web Design, Social Media Marketing and Custom Facebook Application Development. To learn more about Adam check him out on:

Labels: business pages, customer service, facebook, facebook offers, fan page offers, marketing, social media, social media marketing, social network, twitter

Sunday, May 13, 2012

An offer you can't refuse, Facebook offers!

So I took the new Facebook "Fan Page Offers" for a spin the other day on a client fan page ( The Chicken Bone ). Facebook wants its share of the "Special Deals" space. Oh and if you're not sure of a fan pages value you should be rethinking that.

First impression:

This is such an awesome tool that the concept of sliced bread no longer exists.

All I can say is that I took the clients test offer for a spin and after two hours had to turn it off because it was doing too well. 200 offer downloads in 2 hours and I had neglected to iron out a max quantity for the offer. My Bad... The offer had good potential anyways, it was something for free just for checking in at the establishment. Let's dissect the whole event (and the tool).

The Tool:

Follows a model like Groupon, Google Offers, etc. with the fantastic exception of not having to pay a third party to facilitate delivery of the offer itself.
Once the offer is configured and posted on the page, a fan of your page will click the offer which creates a sharable email in their inbox. This is a little tickle giving a customer something to print out and take to the establishment (very Groupon-esque)
As page fans collect you offer, Facebook sends out the appropriate status update so friends of page fans see what they have done. Voila! Viral!

The Fan Page:

Once on the fan page the offer shows a counter letting people know how many others have taken advantage of the offer. Great psychology, the more people click the offer, the more people want to click the offer...
We all know that insights run a couple of days behind but what you will see is your Reach shoot way up for the page. Pre offer we averaged about a 5K reach, post offer reach went to 13.1K
Page likes will spike while the offer is running also (and beyond). We went form a couple of likes a day to almost 10 a day even in the two days after the offer was pulled back. Yay!

The Offer:

It was getting downloaded at an extraordinary rate in very short order. This is due in small part to the offer email having a share button but mainly the model that is Facebook doing it's thing.
The jury is out on how many collect on the offer. With Group-on where the customer spends money to get some value in return you know you'll have virtually a 100% collection rate. This offer system as of yet does not allow you to configure a purchase to say, have a potential customer buy $20 worth of goods for $10 dollars but I predict they will get there sooner rather than later.

Article written by Adam Signore

Adam Signore is the owner of Signore Web Design. A company providing Web Design, Social Media Marketing and Custom Facebook Application Development. To learn more about Adam check him out on:

Labels: business pages, facebook offers, fan page offers

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An offer you can't refuse, Facebook offers!