FaceBook Pages Analytics
FaceBook Pages have their own analytics you know!
I put together a FaceBook Page about a month ago for a local Boston band called Clutch Grabwell. If you like to go out to a club and come away with a little ringing in your ears, go see these guys. They are one of the most enjoyable bands I've seen in years. Their signature sound comes from a horn section that can reach in and rip your soul out. They like to mix it up with plenty of covers and do the most imaginative covers i have ever heard. Talking Head's "Burning down the House" or Alice in chains' "Man in the box" with screaming horns. Yeah
So what does that have to do with FaceBook Page analytics. Nothing! Just go see them if your in the beantown area.
Alright, alright. Well for you facebook page owners all i can say is check out the insights link if you have not done so yet. Click for full size image of the FaceBook Page analytics screenshot
The page analytics show you some interesting things about your audience that most analytics just cant, like gender and age. They also show you how well your media and content are being used. This is really invaluable info on how much excitement you generate.
Clutch Grabwell is a naturally viral topic as they have a well established following and have a lot of content to put up on their page.
You can use this information to formulate your strategy. In the case of this client we can see that if we can get the drinking age lowered to 13 we can easily expand out fan base in that demographic. OK, not the most realistic use of analytics, but i think you get the idea.
Make sure you check out your page "insights" and try to really think about how and why your FaceBook Page gets used. It will help you see more clearly what your doing well and not so well.
posted by adam @ 7:43 AM
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