Organic SEO - I need to get higher in the rankings by Tuesday!

How quickly can i get ranked higher in organic search results?

Well that depends on where your starting from and what type of changes are being made:

This is brand new domain:

Well in this case, If SEO has been done from the start your in for a little bit of a bumpy ride. take Google for example; They'll give new sites a boost in the first couple months of operation but then the site will fall off somewhat. The site will fall off sharply if no SEO efforts have been made.


This is brand new web site on an old domain:

Once again attention to SEO will have an impact. If the site structure has been radically changed from what Google has cached, you could disappear for quite a while until your new content is re-ranked (6 Months or more?). There's some things to consider in site redesign:

• Has the file names and file structure been preserved. This change will foul up the weight Google gives the current site. To transfer your current page rank you should use permanent redirects (301) in your .htaccess file (or other similar method) to point Google's cache of old pages to the new/replacement pages.
  

This is the same old site on the same old domain, just getting SEO for the first time:

It might not be that long, a few months perhaps.


Final thoughts

With any SEO campaign, that's done ethically and designed to have long lasting results the time frame for those results is not short. It can be from several months to a year to see tangible and predictable results.

Organic SEO is not as simple as PPC where well written ads and a budget can get you in the sponsored results that day. Actually PPC should be considered on a short term basis to fill the void.

Organic SEO is a more hand to hand combat situation where you need to outrank your competition. and do it in a world where page rank,quality content and quality inbound links have a lot of value in that fight. Where search engines will take months to respond to the value of your site changes it just can't be promised in a day.


If someone tells you it can, I'd look elsewhere for the SEO work.



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Content in the above posting is not meant to be the definitive last word on any topic.
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posted by Adam Signore @ 7:15 AM