Will my web site ever be done?

Regardless of why your asking that question the answer is: NO!

There's two important reasons for this:

1. Once site visitors figure out there's never any fresh content why would they come back?
   
2. Once the Search Engines figure out there's never any fresh content why would they come back?
   

Search Engine spiders have been designed to be as picky as humans about keeping their interest piqued. There needs to be a regular dose of fresh content for your web site or search engines will simply spider your site less often and give it a lower ranking.

There's a good reason for this. To make search results more useful the Google's of the world have decided that new content is best for the people using their search engines.



You might well ask "What about the ADD web surfer? Don't I only have 7 seconds to capture and retain them.

Well Yes that is true, but then you need to ask yourself "Well what do I offer them now?".

Think of it like this:

Have you ever been to a web site that took too long to download?

A web site that didn't immediately focus you on the information you were looking for?

What did you do then? Well if your like me you spent as close to that 7 seconds
as possible and then moved on. Lets assume for a moment though that your attention was caught in that seven seconds. You saw clues that what you were looking for was on this site. what did you do then????



Well how would you feel if you then discovered the page had the same old content, no new information. Or worse yet was just a key word stuffed, SEO unethically optimized useless piece of %@#%@#$%@#$. Pretty P.O'd I'd think. I know i am when it happens (or when the result is just another page of results and not what I'm looking for).

So if you ask yourself the "what then?" question raised above you should realize that the A.D.D. web surfer is not so A.D.D. after all. One of my testers put it quite nicely:



So you decide, is your web site ever going to be done?????